Frei Privacy Policy

1. Introduction

Frei, Inc. ("we," "our," or "us") is committed to protecting the privacy and security of your personal data. This policy outlines how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR). As a provider of non-alcoholic craft beer and operator of the Frei Explorers Club subscription service, we take our data protection responsibilities seriously.

2. Information We Collect

2.1 Information You Provide Us

When you interact with our website, make a purchase, or join the Frei Explorers Club, we collect:

• Contact information (name, email address, shipping address)

• Payment information

• Date of birth (to verify legal drinking age)

• Account preferences

• Marketing preferences

• Subscription preferences and history

• Survey responses and feedback

2.2 Information Automatically Collected

Through your use of our website and services:

• IP address

• Browser type and version

• Device information

• Cookie data

• Website usage data

• Purchase history

• Session information

• Shipping tracking data

3. Legal Basis for Processing

We process your personal data under the following legal bases:

3.1 Contract Fulfillment

• Processing orders and subscriptions

• Managing deliveries

• Providing customer service

3.2 Legal Obligations

• Age verification

• Tax record keeping

• Consumer protection compliance

3.3 Legitimate Interests

• Improving our products and services

• Market research and analytics

• Fraud prevention

3.4 Consent

• Marketing communications

• Frei Explorers Club communications

• Cookie usage (where required)

4. How We Use Your Information

4.1 Order Processing

• Process and fulfill your orders

• Manage subscriptions

• Handle returns and refunds

4.2 Customer Service

• Respond to inquiries

• Provide support

• Handle complaints

4.3 Marketing and Communication

• Send order updates and shipping notifications

• Provide Frei Explorers Club updates

• Share product news and offers (with consent)

• Conduct market research

4.4 Service Improvement

• Analyze website usage

• Improve user experience

• Develop new products

• Enhance subscription offerings

5. Data Sharing and Recipients

5.1 Service Providers

• Payment processors (Stripe, PayPal)

• Shipping partners (USPS, FedEx, UPS)

• Customer service platforms

• Marketing service providers

5.2 Business Partners

• Waldhaus Brewery (for product development)

• Retail partners (for order fulfillment)

• Analytics providers (anonymized data)

5.3 Legal Requirements

• Government authorities when required

• Law enforcement under valid request

• Tax authorities

6. International Data Transfers

6.1 Data Transfer Mechanisms

When transferring data outside the EEA, we ensure appropriate safeguards through:

• Standard contractual clauses

• Adequacy decisions

• Privacy Shield certification (where applicable)

6.2 International Partners

• EU brewing partners

• Global shipping providers

• International payment processors

7. Data Retention

7.1 Account Information

• Active accounts: Duration of account activity

• Inactive accounts: 2 years from last interaction

7.2 Transaction Data

• Order information: 7 years (tax requirements)

• Payment details: As required by law

• Shipping information: 2 years

7.3 Marketing Data

• Marketing preferences: Until consent withdrawal

• Newsletter subscriptions: Until unsubscribe

8. Your Rights

8.1 Access Rights

• Request a copy of your personal data

• Verify data accuracy

• Understand data usage

8.2 Control Rights

• Correct inaccurate data

• Request data erasure

• Restrict processing

• Data portability

• Object to processing

• Withdraw consent

8.3 Exercise Your Rights

Email explore@drinkfrei.com to exercise any of these rights. We'll respond within 30 days.

9. Data Security

9.1 Technical Measures

• SSL/TLS encryption

• Secure payment processing

• Encrypted databases

• Firewalls and intrusion detection

9.2 Organizational Measures

• Staff training

• Access controls

• Security policies

• Regular audits

9.3 Breach Procedures

• Incident response plan

• Notification procedures

• Resolution tracking

10. Cookie Policy

10.1 Essential Cookies

• Shopping cart functionality

• User authentication

• Security features

10.2 Analytics Cookies

• Website performance

• User behavior

• Service improvement

10.3 Marketing Cookies (Optional)

• Advertising effectiveness

• Product recommendations

• Social media integration

11. Changes to This Policy

We may update this policy periodically. Material changes will be notified via:

• Email notification

• Website announcement

• Frei Explorers Club updates

12. Contact Information

Data Protection Officer
Frei, Inc.
1211 W 6TH ST STE 600
Suite 171
Austin, TX 78703
Email: explore@drinkfrei.com

13. Supervisory Authority

You have the right to lodge complaints with your local data protection authority. For US customers, you may also file a complaint with the Federal Trade Commission.

14. California Privacy Rights

California residents have additional rights under the CCPA. Please see our California Privacy Notice for more information.

15. Children's Privacy

Our services are not directed to individuals under the legal drinking age. We do not knowingly collect data from minors.

Email: Explore@drinkfrei.com

Address: 1211 W 6TH ST STE 600
Suite 171, Austin, TX 78703