Our Founding Team
T. Kristian Russell
Chief Marketing Officer
"Frei isn't just another non-alcoholic beer - it's German craft tradition reimagined for today's wellness-minded consumer. We're delivering what people actually want: authentic taste, clean ingredients, and fuel to support their active lifestyle."
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Justin Desiderio
Chief Sales Officer
"We created Frei because people shouldn't have to choose between craft beer and feeling their best. By merging German brewing tradition with modern wellness, we've built something that lets you have it all - without compromise."
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Uwe Zell
Chief Operating Officer
"Blending time-honored German brewing with modern sustainability isn't just our heritage—it's our operational DNA. Every bottle of Frei represents centuries of Black Forest brewing wisdom powered by carbon-neutral production."
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